Fish Riot is a sardine brand designed with a raw, punk-inspired visual language that challenges traditional food packaging. The design process focused on breaking away from clean, overproduced aesthetics by embracing imperfection, texture, and energy. With hand-drawn elements, rough textures, and loud colors, Fish Riot speaks to a younger generation that craves authenticity, edge, and flavor. The goal was to create packaging that feels alive — not just a container, but part of a visual identity that speaks to a younger, design-aware audience who value originality and authenticity in the products they choose.