Ruby Chocolate

Ruby Chocolate is a brand defined by bold flavor, polished visuals, and a vintage Western point of view. Inspired by vintage Western iconography, the design channels the spirit of old rodeo posters and antique labels—bold serif lettering, ornamental borders, and a central figure that holds presence. At the heart is the pink cowgirl: effortless, confident, composed, and visually striking. The illustration captures movement and independence, framed by an intricate design that elevates without overpowering. The use of a single bold pink pushes the vintage aesthetic into modern territory. It’s not nostalgic—it’s intentional. Paired with the natural blush of ruby chocolate, the packaging becomes a continuation of the product itself: unexpected, striking, and meant to linger. This packaging is about creating a visual and sensory experience that feels familiar and fresh all at once. This bar is a statement—quietly bold, built to be noticed, and designed to be remembered.