The overall theme of this rebranding echoes an old, vintage Western concept. The use of the original A&W logo captures the vintage look of the design, along with the rough texture that covers the piece. The landscape illustration ties the old Western theme into the design. The colors orange, beige, brown, and black are taken from the original A&W Root Beer designs. These colors are reflected in the logo and illustration, creating a unified and effective design. The item's features, such as the hat and hot rod, could be ideas for future A&W merchandise or sponsorships.